The 30-year development history of Truelove Group is a magnificent epic full of struggle and hard work, innovation and breakthroughs. Truelove Meijia, under the group, is the most important part of this history. On May 16, 2001, Turelove Meijia's blanket technology Co., Ltd. Xujiang new factory officially put into production. From the initial stage of 4 warp knitting machines in Yiwu Economic Development Zone in 1998 to the large-scale factory with full supporting facilities that year, as the eldest son of the group, the blanket manufacturing sector of Truelove Meijia began its dream journey. Since that year, Blanket Technology has won the first place in self-operated export of manufacturing enterprises in Yiwu City for many consecutive years. From that moment on, "Let the world be full of true love" has become the firm corporate mission in the heart of every Turelove person. Truelove is determined to be "one of the best, winning respect" in the subdivided blanket industry. This vision is like a bright lighthouse, guiding us to forge ahead in the waves of the business sea.

Just two years later, in 2003, Truelove Artificial Fur Co., Ltd. in Jinhua's Jindong District was completed and put into production, marking another important milestone in our development. After continuous experimentation and adjustments, and with the growth of our global blanket market share, in 2006, Turelove Artificial Fur Co., Ltd. invested more than 100 million yuan to complete technological transformation, and was renamed Truelove Fashion Home Textile Co., Ltd., focusing its business on the blanket manufacturing industry, and implementing differentiated product strategies of heavy and light types with Blanket Technology Co., Ltd., respectively. Since then, Truelove Blankets, with its two major production bases, has entered the ranks of the top players in China's blanket manufacturing industry and gradually become a leader in the sub-sector. From beginning to end, all of us at Truelove have cherished the dream of building the world's largest and most competitive Raschel blanket enterprise, continuously increasing R&D investment, improving production technology, and optimizing product quality. Every Truelove blanket is infused with the hard work and wisdom of Truelove people; they carry the warmth of Truelove, travel across the ocean, go to all parts of the world, and bring warmth to thousands of households.

In 2009, we also established the Meijia Business Department and entered the home textile industry, using the "one body and two wings" model to build the "Truelove Meijia" home textile brand. "One body" refers to the blanket business as the core, and "two wings" are the home textile and home furnishing businesses. This model allows us to have a clear positioning in market competition, cultivate advantages in surrounding markets, and seize opportunities to radiate outwards, effectively improving the reputation and popularity of the "Truelove" brand in China.

On April 6, 2021, Zhejiang Truelove Meijia Co., Ltd. was successfully listed on the main board of the Shenzhen Stock Exchange, with the stock code 003041. This is a milestone achievement we have achieved after ten years of unremitting efforts and twists and turns. "Truelove Meijia" is the first and only blanket manufacturing company listed in China and even globally, which is a glory for us at  Truelove. To this day,  Truelove Meijia remains the only listed company in the blanket industry. Listing not only brought us financial support but also enhanced our brand awareness and market influence, marking that our enterprise development has gained widespread social recognition and has completed its transformation and stepped onto a new stage.

In years of operation and management, we have refined and summarized the twelve-character business principle of  Truelove Meijia: "Excellent quality, ultimate cost, global market." First, "excellent quality" is the foundation of our existence. We strictly control every production link to ensure that every product meets high-quality standards; second, "ultimate cost" is our competitive advantage. By optimizing production processes and reducing production costs, we provide customers with the most cost-effective products; and third, "global market" is our marketing strategy. We have expanded to over 100 overseas markets, reducing the risk of dependence on a single market while also allowing the "TRUELOVE" brand to shine on a broader international stage. This twelve-character business principle is based on the most fundamental business logic of China's manufacturing industry and embodies our hard work. It has been tested by time and market baptism, can lead us through cycles, and remains ever new. It is the working principle that we must adhere to firmly now and in the future.

At the end of 2024, the  Truelove Suxi intelligent factory, which had been under construction for five years, was officially put into production and won the title of National 5G Factory, becoming the first intelligent enterprise in China to achieve full digitalization and informatization of all equipment. This is the result of our years of adherence to technological innovation and pursuit of excellence, and it is also our outstanding contribution to the development of the industry. Since 2020,  Truelove Blanket Industry has cumulatively invested nearly 1.5 billion yuan in the Suxi intelligent factory, and the entire team has made long-term, arduous, and intelligent efforts. This is an important measure for us to adapt to the trend of the times and promote the transformation and upgrading of the enterprise. The construction of the intelligent factory has deeply integrated advanced information technology with manufacturing, realizing the automation, digitalization, and intelligence of the production process. The commissioning of the intelligent factory has significantly improved our production efficiency and made product quality more stable, laying a solid foundation for achieving our goal of "World Blanket King".